|About the Book|
Fast track route to understanding crisis management. Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan execution. Examples and lessons from some of the worlds most successful businesses, including Parsons Corporation, Pepsi Cola, Johnson and Johnson and General Motors, and ideas from the smartest thinkers, including Douglas Hearle, James E Lukaszewski and Fraser P Seitel. Includes a glossary of key concepts and a comprehensive resources guide.